Lavazza’s origins go back to 1895, when Luigi Lavazza purchased a little grocery store in Paissa Olivero, Italy. The coffee, sold among thousands of other products, was bought raw, and then roasted and blended according to very personal recipes depending on the customers' requests. This activity soon attracted the interest of Luigi Lavazza, who had already demonstrated considerable knowledge and skills in the processing of blends, including both the quantities of the ingredients and the degree of roasting. Branded as “Italy’s Favourite Coffee”, Lavazza imports coffee from all around the world with 17 billion cups of coffee served and counting.