Cocchi's is widely regarded as the original Aperitivo Americano from the Asti province of Italy since 1891. Based on a foundation of Moscato di Asti, the wine is fortified and then flavored with cinchona bark, along with citrus peel, spices and other botanicals. An aperitif wine created by Giulio Cocchi, it is widely used in making cocktails and also as an apertif wine on its own.